2007 Summer Blockbuster Season Promises Big Screen Bliss

Posted: March 14, 2010 – 8:02 am

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Summer, as we all know, is the season for movie blockbusters. The summer of 2007 promises to be one of the biggest yet, with several second and third installments of feature film franchises that already have a large following hitting the theaters. From Pirates and Superheroes to animated characters and real life characters who are overly animated, expect a record breaking season that may go down as the highest grossing ever.

Starting things off with a bang is “Spider Man 3”, the Sam Raimi directed prequel to the sixth highest grossing movie of all time, Spiderman. We rejoin the friendly webslinger as he battles a new cache of villains while fighting off the effects of a symbiotic lifeforce that has attached itself to him in the form a new spider-suit.

If superheroes aren’t to your liking, maybe the comedy of Mike Myers and Eddie Murphy in the highly anticipated “Shrek 3” will do the trick. The third film in the series finds Shrek faced with the arduous task of finding someone to fill the recently deceased King of Far, Far Away land’s shoes lest he should have to do it himself. All the main characters from “Shrek 2” return to handle the voicework.

Last years blockbuster, “Pirates of the Caribbean: The Black Pearl”, has set sail for new waters. The third and likely last in the series, tagged “Pirates of the Caribbean: At Worlds End”, is scheduled for release on May 25th and features the reunion of Captain Jack Sparrow and his long lost pirate father, played by none other than Keith Richards.

Steven Soderbergh has once again dragged out the A and B-list for another round of Danny Ocean and company hijinks in “Ocean’s 13”. The latest version finds the crew teaming up with casino boss and enemy Andy Garcia for their biggest job yet.

Whether sequel or prequel, nothing this summer has quite the draw (both literally and figuratively) of “The Simpson’s Movie”. “The Simpsons” are the second longest running television show in history, behind only “The Adventures of Ozzy and Harriet”. Creator Matt Groening promises more of what we know and love, but in the context of a well thought out story.

Last, but certainly not least, is the reunion of east meets west for “Rush Hour 3”. Chris Tucker and Jackie Chan are at it again with a new crime to solve, one which will take them to Paris, among other locations.

Random Writers

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Search Engines vs. SEO Spam: Statistical Methods

Posted: March 3, 2010 – 6:44 pm

High placement in a search engine is critical for the success of any online business. Pages appearing higher in the search engine results to queries relevant to a site’s business will get higher targeted traffic. To get this kind of competitive advantage Internet companies employ various SEO techniques in order to optimize certain factors used by search engines to rank results.

In the best case SEO specialists create relevant well-structured keyword rich pages, which not only please the eyes of a search engine crawler but also have value to the human visitor. Unfortunately it takes months for this strategic approach to produce feasible results, and many search engine optimizers use so-called “black-hat” SEO.

‘Black Hat’ SEO and Search Engine Spam

The oldest and simplest “black SEO” strategy is adding a variety of popular keywords into web pages to make them rank high for popular queries. This behavior is easily detected since generally such pages include unrelated keywords that lack topical focus. With the introduction of the term vector analysis search engine became immune to this sort of manipulation. However “black-hat’ SEO went one step further creating the so-called “doorway’ pages – tightly focused pages consisting of a bunch of keywords relevant to a single topic. In terms of keyword density such pages are able to rank high in search results but never seen by human visitors as they are redirected to the page intended to receive the traffic.

Another trend is the abusing the link popularity based ranking algorithms, such as PageRank with the help of dynamically-generated pages. Such pages receive the minimum guaranteed PageRank and the small endorsements from thousands of these pages are able to produce a sizeable PageRank for the target page. Search engines constantly improve their algorithms trying to minimize the effect of “black-hat”‘ SEO techniques, but SEOs also persistently respond with new more sophisticated and technically advanced tricks so that this process bears a resemblance to an arms race.

“Black-hat” SEO is responsible for the immense amount of search engine spam-pages and links created solely to mislead search engines and boost rankings for client web sites. To weed out the web spam search engines can use statistical methods that allow computing distributions for a variety of page properties. The outlier values in these distributions can be associated with web spam. The ability to identify web spam is extremely valuable to search engine not just because it allows excluding spam pages from their indices but also using them to train more sophisticated machine learning algorithms capable to battle web spam with higher precision.

Using Statistics to Detect Search Engine Spam

An example of an application of statistical methods to detect web spam is presented in the paper “Spam, Damn Spam and Statistics” by Dennis Fetterly, Mark Manasse and Marc Najork from Microsoft. They used two sets of pages downloaded from the Internet. The first set was crawled repeatedly from November 2002 to February 2003 and consisted from 150 million URLs. For each page the researches recorded HTTP status, time of download, document length, number of non-markup words, and a vector indicating the changes in page content between downloads. A sample of this set (751 pages) was inspected manually and 61 spam pages were discovered, or 8.1% of the set with a confidence interval of 1.95% at 95% confidence.

Another set was crawled between July and September 2002 and comprises 429 million pages and 38 million HTTP redirects. For this set the following properties were recorded: URL, URLs of outgoing links; for the HTTP redirects – the source and the target URL. 535 pages were manually inspected and 37 of them were identified as spam (6.9%).

The research concentrates on studying the following properties of web pages:
– URL properties, including length and percentage of non-alphabetical characters (dashes, digits, dots etc.).
– Host name resolutions.
– Linkage properties.
– Content properties.
– Content evolution properties.
– Clustering properties.

URL Properties

Search engine optimizers often use numerous automatically generated pages to massively distribute their low PageRank to a single target page. Since the pages are machine generated we can expect their URLs to look differently from those created by humans. The assumptions are that these URLs are longer and include more non-alphabetical characters such as dashes, slashes or digits. When searching for spam pages we should consider the host component only, not the entire URL down to the page name.

The manual inspection of the 100 longest hostnames had revealed that 80 of them belong to adult site and 11 refer to the financial and credit related sites. Therefore in order to produce a spam identification rule the length property has to be combined with the percentage of non-alphabetical characters. In the given set 0.173% of URLs are at least 45 characters long and contain at least 6 dots, 5 dashes or 10 digits-and the vast majority of these pages appear to be spam. By changing the threshold values we can change the number of pages flagged as spam and the number of false positives.

Host Name Resolutions

One can notice that Google, given a query q, tends to rank a page higher if the host component of the page’s URL contains keywords from q. To utilize this search engine optimizers stuff pages with URLs containing popular keywords and keyphrases and set up DNS servers to resolve these URLs to a single IP. Generally SEOs generate a large number of host names to rank for a wide variety of popular queries.

This behavior can also be relatively easy detected by observing the number of host name resolutions to a single IP. In our set 1,864,807 IP addresses are mapped to only one host name, and 599,632 IPs-to 2 host names. There are also some extreme cases with hundreds of thousands host names mapped to a single IP, and the record-breaking IP referred by 8,967,154 host names.

To flag pages as spam a threshold of 10,000 name resolutions was chosen. About 3.46% of the pages in the Set 2 are served from IP addresses referred by 10,000 and more host names and the manual inspection of this sample proved that with very few exceptions they were spam. Lower threshold (1,000 name resolutions or 7.08% pages in the set) produces an unacceptable amount of false positives.

Linkage Properties

The Web consisting of interlinked pages has a structure of a graph. Therefore in graph terminology the number of outgoing links of a page can be referred to as the out-degree, while the in-degree equals to the number link pointing to a page. By analyzing out- and in-degrees values it is also possible to detect spam pages which would represent the outliers in the corresponding distributions.

In our set for example there are 158,290 pages with out-degree 1301, while according to the overall trend only 1,700 such pages are expected. Overall 0.05% of pages in the Set 2 have out-degrees at least three times more than suggested by the Zipfian distribution, and according to the manual inspection of a cross section, almost all of them are spam.

Similarly the distribution for in-degrees is calculated. For example 369,457 pages have the in-degree of 1001, while according to the trend only 2,000 such pages are expected. Overall, 0.19% of pages in the Set 2 have in-degrees at least three times more common than the Zipfian distribution would suggest, and the majority of them are spam.

Content Properties

Despite the recent measures taken by search engines to diminish the effect of keyword stuffing, this technique is still used by some SEOs who generate pages filled with meaningless keywords to promote their AdSense pages. Quite often such pages are based on a single template and even have the same number of words which makes them especially easy to detect using statistical methods.

For Set 1 the number of non-markup words in each page was recorded, so we can draw the variance of word count in pages downloaded from a given host name. The variance is plotted on the x-axis and the word count is shown on the y-axis, both axes are drawn on a logarithmic scale. Points in the left side of the graph marked with blue represent cases where at list 10 pages from a given host have the same word count. There are 944 such hosts (0.21% of the pages in Set 1). A random sample of 200 these pages was examined manually: 35% were spam, 3.5% contained no text and 41.5% were soft errors (a page with a message indicating that the resource is not currently available, despite the HTTP status code 200 “OK”).

Content Evolution

The natural evolution of the content in the Web is slow. In a period of a week 65% of all pages will not change at all, while only 0.8% will change completely. In contrast many spam SEO web pages generated in response to an HTTP request independent of the requested URL will change completely of every download. Therefore by looking into extreme cases of content mutation we search engines are able to detect web spam.

The outliers represent IPs serving the pages that change completely every week. Set 1 contains 367 such servers with 1,409,353 pages (97.2%). The manual examination of a sample of 106 pages showed that 103 (97.2%) were spam, 2 were soft errors and 1 adult pages counted as a false positive.

Clustering Properties

Automatically generated spam pages tend to look very similar. In fact, as already said above, most of them are based on the same model and have only minor differences (like inserting varying keywords into a template). Pages with such properties can be detected by applying clustering analysis to our samples.

To form clusters of similar pages the ’shingling’ algorithm described by Broder et al. [2] will be used. Figure 7 shows the distribution of the cluster sizes on near duplicate pages in Set 1. The horizontal axis shows the size of the cluster (the number of pages in the near-equivalence class), and the vertical axis shows how many such clusters Set 1 contains.

The outliers can be put into two groups. The first group did not contain any spam pages, pages in this group are more related to the duplicated content issue. In the same time the second group is populated predominantly by spam documents. 15 of 20 largest clusters were spam containing 2,080,112 pages (1.38% of all pages in Set 1)

To Sum Up

The methods described above are the examples of a fairly simple statistical approach to spam detection. The real life algorithms are much more sophisticated and are based on machine learning technologies which allow search engine to detect and battle spam with a relatively high efficiency at an acceptable rate of false positives. Applying the spam detection techniques enables search engine to produce more relevant results and ensures a more fair competition based on the quality of web resources and not on technical tricks.

References:

1. Dennis Fetterly, Mark Manasse, Marc Najork. “Spam, Damn Spam, and Statistics: Using statistical analysis to locate spam web pages” (2004). Microsoft Research.

2. A. Broder, S. Glassman, M. Manasse, and G. Zweig. “Syntactic Clustering of the Web”. In 6th International World Wide Web Conference, April 1997.

Oleg Ishenko


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The Eye Catching Variety in Romance Writing

Posted: February 24, 2010 – 10:26 am

Romance writing has always been a popular genre of literature. This is because it is a subject that is very close to people’s hearts. Romance writing has always been undertaken by people who feel they have a passion for setting the stage and directing the drama all in writing romance. It is a field that has very many players and, the results have been very impressive. Writers have been able to draw an audience from dry readers with their juicy narrations which can only be described as captivating; many writers have achieved this. The bar was set very high by writers who are long gone. Their creative tales of the past romance is covered with an erotic innocence that will not fade away soon. Writers like William Shakespeare were known for their artistic seventh sense as they ventured into the world of fiction and reality combined. There is so much history to look at when it comes to writing. For any writing to progress, it is vital to look at history for the purpose of judging how far we have come. We have come from far and, the good news is that romance gets better with age.

Contemporary romance writing has taken center stage. This is becoming the specialty of all age groups and genders. The diversity has only brought progress to the world of romance fiction. There are writers who have decided to use that historical edge to totally bring out real life characters who are able to make a better impression. Writers like Virginia Henley have done this perfectly. She is known to blend her work and set the romance with a historical theme and influence. If you are the kind of person who enjoys this kind of realism, the romance writing is for you. There are so many categories of subgenres that come with this kind of writing. As I have just mention, historical romance is still very popular in the modern day. We also have the modern or contemporary genres which are becoming more and more dynamic. Erotic romance is another form of writing that mainly focuses of the strong sexual urge between main characters. Many really appreciate this kind of writing because it is considered more practical.

Paranormal romance literature and science fiction romance are other categories of the writing. They literally feature extra ordinary stuff which is all intertwined in a romantic story. In the modern world, people are becoming more and more interested in the paranormal. The twists have definitely brought romance writing to another level. There are very many categories to choose from and, you can be assured of amazing reads. Get to know the kind of writing you are more interested in. This ay, you will be able to cut to the chase and know the kind of story you want to read. For more insight or guidance on reading such writings, you can join a book club. If you do not have time to meet, you can join an online book club which will provide you with the support and guidelines you need to start reading.

Francis Githinji


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Krabi newsletter January 2009

Posted: February 24, 2010 – 12:39 am

Krabi newsletter January 2009

Please check out our web site … http://www.gillhamsfishingresorts.com for all the latest news and info about fishing in Thailand at Gillhams Fishing Resorts.

Hi everyone and welcome to 2009. Let’s all hope this recession ends soon – it’s really crippling us, as the first thing people do in troubled times is not take an exotic holiday. Don’t forget to cheer yourselves up and come and see me at the Carpin’ On show 2009 at Five Lakes near Maldon in Essex – see the link on our website. We are on Stand 10A, and if you book and pay on the day you receive a 10% discount. If you bring a Big Carp Magazine and show me, we will give you a further 5% discount, so that’s a massive 15% off the best fishing holiday on the planet. If you buy your tickets in advance for the show you automatically go into the free draw for a week for two with flights, fishing and accommodation at Gillhams Krabi. Just click on the link above.

The first few days of January saw the end of a holiday for a few people who spent Christmas with us. It’s always a sad moment, as people who came as clients and leave as friends depart, but most rebook so we all meet again. As I write this report the heatwave continues; we are having the hottest January on record, the sun is relentless, and every day is over 100 degrees. We haven’t had a drop of rain in five weeks; the lake has dropped a foot as we water the gardens twice a day from the lake. The gardens are struggling in the heat in the jungle around us; the trees are going brown so I just hope there isn’t a fire! The intense heat and flat calm conditions are making the fishing very hard, especially for the arapaima; they are just not feeding hard at all, just taking the odd snack. The Mekong catfish have started to feed in earnest again though, and it seems the stingray like the hot weather also. Talking of stingray, I was landing one for angler Eric Keogh, and stingrays are hard to net – it takes two or three of us to manhandle them into the net. As I was shoving the fish into the net, it swished its tail, impaling its sting into my foot, and I have never in my life experienced pain like it! Within seconds my whole leg was on fire; it was like someone pushing a red-hot poker up my leg, and all my muscles started to seize up as I went into shock.

The lads on the lake bundled me into our car and drove like lunatics to the local hospital, where they had been pre-warned of our arrival. The hospital had staff waiting, and I was rushed into emergency. By now the pain was excruciating, and my shirt was soaked with sweat. Immediately two doctors appeared and started injecting my foot wit
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h anesthetics and an anti-venom type substance. Next, the doctor cut open the wound and removed the sting and a black skin that covers the sting. The wound was then packed out with antibiotics and cotton wool. I had to go to hospital every day for over a week for more injections, and to have the wound opened and cleaned. All our stingrays in the lake had their stings removed, but we did not realize that every so often a stingray has two stings. This one had been overlooked and had two; the sting folds flat to the tail and we had missed this one. The 110lb fish had its sting removed this time. We have stingray to over 200lb in the lake, and in future we will no longer net them in this way until we are sure the sting is absent. Fishing at the lake is perfectly safe as stingrays stay away from people. They are like any creature – if cornered and panicked they lash out. The only time they will sting is when you start annoying them. It was my own fault for being blas? about these beautiful fish. I will have more respect for them next time, and for our customer’s safety no angler is allowed in the lake until any fish has been contained and made safe. This ensures that our customers are 100% safe at all times. For the record freshwater stingray are believed to reach 1,000lbs with 5m wingspans, so this fish was a baby really at 110lb. Mind you, can you imagine a 110lb hornet? We have five different species of fish in Gillhams over 100lb, and landing these huge fish is dangerous. We are professionals but we still get hurt; a moment’s lapse in concentration is all it takes. I will repeat our customers are safe as long as they take our advice and do not enter the water ‘til we say it is 100% safe to do so.

We are still getting the odd person, with the emphasis on odd, who come here, get a huge fish, and feel let down because they wanted one bigger. One guy this month had a 60lb Chao Phraya catfish, which is only 4lb off the world record, but he did not want a photo because in his words he will wait for a big fish. He even admitted it was the biggest fish he had ever caught! Mind you the same guy had his biggest carp, but waited for a bigger one, then when he had an arapaima and a big red tail catfish in a day, he was also disappointed because he had to wait a whole seven hours between fish! Oh where do they come from? Luckily the real nice guys who appreciate catching fish outweigh these so-called fishermen. Some people just want a trophy shot, and do not wish to put in any effort. We even get some that are gutted they don’t get several 100lb fish a day with a couple of 300lb-plus fish thrown in. We are thinking of starting a new service for these people where people can order their fish online; we will enhance their mug behind a fish and send them the picture of their prize without them even having to take the trouble to come here, and I bet we would have some takers! The other annoying people who come here who really wind us up are the litter louts. Last week we had a prat come here who actually called his self Gayland (I kid you not) with his two boyfriends, who I presume were called Ben Dover and Phil McCavity! Now he (it) was the typical berk who only wanted a trophy shot. On arrival they commented how beautiful the place is, only to throw rubbish all around their swim! Luckily I was out all day and just missed them leaving, because their swim was an absolute tip with rubbish strewn everywhere. It took the boys ten minutes to clear the mess of food wrappers, fag ends and general crap! If I had been there I would have donned the rubber gloves and dragged them by their blouses to clear up the mess themselves! We supply rubbish bags and have sand pots in the swims for faggot ends, so please use them. I personally get really angry about cigarette ends thrown on the ground or tossed in the lake. It makes me wonder what these people’s houses are like. That’s it – monthly whinge over!

Back to a bit of humor – my manager Watt, bless him, is very gullible and Sean got him a treat this month. Watt wanted to know how he could increase the size of his manhood, so Sean informed him of a cream called 3-in-1 that triples the size of your tackle, and poor young Watt fell for it. My daughter Becca bought some Immac hair remover over at Christmas, so we put it in a plain bottle and presented it to Watt. He went off with our security man the local policeman; they smeared the cream around their parts, and sat around for an hour talking of what they were going to do with their new king size weapons! After an hour they washed the cream off, along with all their forest. They came to see me in a state of horror and shock, but were very relieved when I told them it is the first stage of growth and to repeat it next month. Oh what a horrid person I am! Roll on next month!

The top method this month looks alien to European anglers, but lots of Siamese carp are coming out to a method feeder fished 3ft below a float with a golf ball sized fishmeal boilie suspended under it. Now I just wonder, would this method work in European waters? The first of the new arrivals were our dear friends Wil and Betty from Holland, who came last year for a few days and stayed a few weeks before setting off on an epic motorcycle journey from India back to Holland. This time their trip was tame, coming straight to Thailand and back by plane. We are planning a trip together now for June when we are going into the jungle fishing for Thai mahseer, that’s if the troubles in the Congo don’t end, because the minute they do we are all planning to race to catch a Goliath tiger fish. Last year Wil and Betty came as clients, and this year, as with many of our guests, they returned as friends. They planned a five-day trip here, and once again stayed longer – as Wil got into the fishing, the trip grew to ten days. We were dreading another group that came to us, as there were 30 people. We had to arrange a speedboat to collect them from an Island 50 miles away, and minibuses to transport them from the beach to here, but they were an absolute joy to host. The whole day went smoothly, and we even managed to accommodate them for the night when they didn’t wish to leave. There was not one person in the group who was the slightest problem, but the fish kept their nuts down though, as there had never been so many lines in the lake at once. Paul and Lorraine, it was a pleasure hosting you all, and we are looking forward to you all returning this year for a holiday. As for Lorraine, she deserved a medal organizing the whole holiday for 30.

We also had a visit from two brothers who we nicknamed The Wurzels, a really nice pair of lads who lived on a farm in the country, and decided to have an adventure. They had never been out of their county, let alone the country, and they had never heard of a place called Oxford where our guide Kevin hails from. Imagine the boys’ surprise when they landed in Thailand! Apparently at home they don’t go out drinking, “We’ze don’ts goes out dranking, we’ze stays in wiz a noice cup orf tea.” We asked one brother if he saw the guy opposite land the big Mekong catfish. He replied, “Nooooooo, I warz wachin’ der arnts – oi loike arnts, they is fazinating indzects.” Yes they were proper characters, really nice lads on an adventure, and imagine their return home to the farm explaining all the things they had seen to their family, “Duz yoo nowz in that Thailand theyz eats frags snakez an bugz, and even der gals haz got willies, not likes our sis aat all, yer nowz!” I must stop, but they kept us amused and were real nice guys.

So now enough of my twaddle and onto the fishing. This month has seen 45 day tickets (30 in one group) and 38 guests on Thailand fishing holidays, fishing in Thailand from a few days to a couple of weeks. Between them they landed 465 fish of 15 species, made up as follows… 25 arapaima to 400lbs, 12 Mekong catfish to 180lbs, 255 Siamese carp to 120lbs, 72 red tail catfish to 80lbs, five alligator gar to 15lbs, four Asian red tail catfish to 30lbs, 13 black pacu to 30lbs, seven Chao Phraya catfish to 65lbs, 19 spotted sorubim to 35lbs, four Julian’s golden prize carp to 25lbs, eight spotted featherback to 10lbs, 17 rohu carp to 16lbs, 18 striped snakehead to 4lbs, five giant stingray to 120lbs, and one wallago attu of 24lb.

As mentioned earlier Wil, with his much better half Betty, from Holland were the first new guests in after Christmas. The fishing this year was slower than last, but as Wil targets big fish it suited him and his style of fishing. Wil’s target this year was to fish Siam carp. Betty once again was chief photographer, reporter, general gopher, and live bait catcher. Betty loves float fishing for our lesser species, but Wil made strict rules – no float fishing before 9am so as not to spook the fish! Wil ended his session with five arapaima to 200lb, 13 Siamese carp to 110lb, and three Mekong catfish to 130lb. That’s three species in one trip exceeding 100lb! Plus he had five red tail catfish to 45lb, and some rohu and pacu.

The next new arrivals who came to us via Siam fishing tours, were totally laid back Mark with his non-fishing wife Carol. I have never in my life met someone as chilled out as Mark, a lovely guy who just got taken in by the peace and tranquility of Gillhams. We actually had to pick up Mark and all his equipment and move him to a different spot, as for four days Mark sat gazing in awe at the beauty of our resort, failing to cast at showing fish or sometimes for that matter even failing to cast. Poor Mark ended the trip with just one fish (mind you that was one more than Siam fishing tours managed to get him). He has vowed to return with his fishing head on next time, but mind you, Mark showed that you do not need to catch fish to enjoy a trip here. Day-ticket visitor pearl necklace Terry came for a day on the busiest day of the month when we had the group of 30 in, but he saw enough to fit a four-hour session in the next morning before leaving Krabi, and his keenness paid off with a 55lb Chao Phraya catfish and three Siamese carp to 40lb. Ian Norris, an ex-pat living in Australia did the usual, a 24-hour trip, and left it ‘til the last hour to catch, but it was worth the wait when first he landed a rare wallago attu at 24lb, followed by the ever-friendly Siamese carp, Black Spot, at 70lb.

Steve Cox made a return visit for a three-day trip with his mate Colin and two Thai friends, Kuan and Jay, who are regulars at Bungsamlan Lake in Bangkok. The Thai lads gave the two Brits a proper lesson in fishing with their knowledge of Thai species, landing 25 fish to the Britt’s 11 fish! Whenever Coxie leaves Gillhams, a big Siamese carp comes out, and this trip was no exception because as he left Wil had a 110lb carp. Another 48-hour visitor was builder Steve Holberry from Manchester with his mate Mark. They landed 12 fish between them, with the icing on the cake going to Steve in the shape of a 90lb Siamese carp. The cobblers from Manchester, Ross and Slim John, made the short drive from Phuket for a 1? day trip. Slim John only made part of the first day, and retired knackered after landing seven carp in a short flurry of action, deciding to stop while ahead, and work his way through our restaurant menu! Ross meanwhile gave his all, fishing ‘til the final whistle for a haul of six Siamese carp to 60lb, one 50lb red tail catfish, and a 150lb Mekong catfish. This fish took him all over the lake while Slim sat eating a box of pies. Judging by the amount consumed by Slim, we estimated the fight took one hour, or 10 pies, 11 cakes, a bucket of ice cream, and 20 fags!

Then came the incredible hulk brothers Ricky and Terry Clark. These two giants were spot-on sound guys who came and enjoyed every moment of their stay. They came hoping for an arapaima, but whatever they caught was a bonus – just the attitude needed to fish here. Now the first day Ricky, who is about 10ft tall with a physique that makes Arnie look a wimp, caught a nice Mekong catfish. He plucked it from the landing net as if it was a minnow, “How big,” he asked? Well judging by the ease with which he had just lifted, it I would have said 5lb, but went for 120lb instead so as not to offend him! “No,” he stated, “I reckon 180lb,” and who was I to argue? But to humour him, I went to lift it, and amidst laughter from all around, I nearly followed through, and for sure it was easily 180lb. Ricky went on to take three Mekong, 17 Siamese carp, two red tail catfish, one pacu, and his target species, a nice 200lb arapaima. Terry, who is the same size as Ricky, with arms like hams, caught ten fish including two 100lb-plus arapaima. I am very glad the brothers were here when they were, as during this time I had the mishap with the stingray, and the lads plucked me from the lake like a feather and ran with me to the waiting car. Thanks you two, I owe you one. The hot weather was certainly bringing the stingrays on the feed, as two days later Keith from Liverpool landed another one, minus a sting! This fish weighed in at 120lb, and compensated for a lost arapaima.

Another laid back Mr. Nice Guy, Ken Weeks, booked in for a week. Ken came to chill out and hopefully catch a few fish. He was great fun to be with, and thoroughly enjoyed his stay here. The first few days Ken just chilled in the wrong swim, but was not bothered. Later in the week he moved to the other end of the lake, landing 31 fish for the week. He got into a shoal of Siamese carp, and took 18 to 50lb. At the same time my dear friends Jamie and Carol Mclean arrived just for a quiet break to see us. Jamie did manage a couple of short sessions between the swimming pool and sightseeing, while Carol divulged her secret steak and kidney pudding and bacon pudding recopies to Steve. Oh mate, these are to die for, and are now on the menu here at Gillhams – I have already put on another 20lbs! Jamie’s best fish from five was a red tail of 65lb. I had an enquiry before Christmas from a guy by the name of Jerker who wished to visit for a 48-hour trip. I thought it was a wind-up from a mate, but actually it turns out to be a popular name in Scandinavian countries – apparently there are lots of Jerkers over there! I suppose when they leave they say Jerker’s off! Sorry couldn’t resist that; it’s a bit like the lad called Wayne Kerr. OK back to the story… Jerker was a fishing fanatic; he booked three rods, and was buzzing from the moment he arrived. He had his better half Ida with him, and what a pair! He said that Ida could fish, but he only wanted her to use maize or boilies so as not to catch bigger fish than him. The first day Ida was a machine, taking eight Siamese carp in a short feeding spell, but the next day she properly gave Jerker a spanking with a 150lb Mekong catfish in the morning, followed by three more Siamese carp to 120lb. While all this was happening, poor Jerker in the next swim landed just two fish. The following week Jerker returned for a day’s fishing, and to save face poor Ida was not allowed to fish! He had a better day, probably because Ida was showing him what to do, landing five fish with some small carp, by Ida’s standards, up to 55lb, along with a nice featherback around 12lb.

Reiner from Dream Lake in Chiang Mai sent his Austrian client Andreas to us. By the time he arrived we were in the middle of a heatwave and the fishing was slow, but in a week he still managed 21 fish of five species. His target featherback eluded him, but on the final day, in the last hour of fishing, Andreas landed a dream fish in the shape of a 400lb arapaima! This was the same fish that rescued Len Gurd’s trip last month, again in the last hour of the last day. This arapaima is just packing on the weight – it was stocked at 300lb and avoided capture for 18 months. We are sure if it avoids capture for the next 18 months, it will reach 500lbs! At the same time as Andreas we had German client Peter in for three days. Peter’s target were predators, and he scored with two arapaima, best 160lb-plus, an 85lb stingray, and also took three red tail catfish. Germany has been making a good appearance here this month, and our final German client for the month was catfish fanatic Michael Zellner, who came for four days, and immediately rebooked for July when the heatwave will be well and truly over, as it will be our rainy season by then. Michael only landed nine fish due to the extreme heat, as we suffered the hottest January on record, but he did land his dream fish, an arapaima of 120lb. Michael’s attitude was what we wish everyone’s would be, enjoy the holiday – one big fish makes the holiday, and he could see enough potential here if the weather is kind to re book.

A bit of a sad one is the way to describe the next visitors. Here at Gillhams we want everyone to enjoy the peace and tranquility of the lake. We designed a fishery for the specialist angler where patience is rewarded with the biggest fish of your dreams. Most people catch a dream fish in a week, and sometimes two or three. We have never claimed Gillhams as a mackerel fishing location where you catch a fish a chuck from an overcrowded stock pond where all the fish are starving and emaciated. Our fish are the biggest and best-conditioned fish in Asia due to a low stocking density and an abundance of natural food. You should expect around four fish a day with a dream fish as a bonus. Henk and Job from Holland had not done their homework because if you look through our website you will see we are not a single specie overstocked bowl, and we chose the area for its peace, quiet and beauty, not like Bungsamlan in Bangkok where you can sit with crowds of muppets crossing lines amongst skyscrapers and fumes, hauling out vast bags of starved, badly beaten catfish before heading back to your hotel through traffic jams for a night of debauchery in the girlie bars. Unfortunately Gillhams was not for Henk and Job, so after a few days of only fishing part time they landed six fish, with a stingray of 80lb and Siamese carp to 50lb, before they headed back to Bangkok for a wild time in the bars, plus sticking hooks in numerous half starved and tatty Mekong and striped catfish amongst the crowds.

By contrast to Henk and Job, the next guest had read up on us, and wanted peace, quiet and big fish in beautiful surroundings. The spritely 70-years-young Arthur Hawkins, with his delightful fishing partner and wife Angie, came for a week on their way home from visiting their daughter and grandchildren in Australia. Arthur first noticed Gillhams via the article by Gary Newman in Anglers Mail after the Anglers Mail visit here. Arthur’s target was a big fish of any species, as he wanted to win a Jonny foreigner hat. In a week of chilling out and a second honeymoon, Arthur landed 13 fish of five species, the best being two arapaima to 220lb, and four red tail catfish to 75lb. Not to be outdone, Angie showed just what the women can do; she was a very competent and experienced fisherwoman who is thoroughly enjoying retirement with Arthur, fishing around the world. Angie landed 12 fish of four species, the best being four red tail catfish to 80lb, and six Siamese carp to 45lb. If poor Angie had not lost a couple of big fish, one being an arapaima, she would have upstaged Arthur. The couple both realized that the extreme heat was slowing the fishing, but agreed that Gillhams would still be paradise without the fish – in their words the fish were a bonus. Top couple, top fishing – we will see them both later in the year.

Gillhams is starting to get noticed in Singapore, so if any of our Singaporean followers are reading this and know the dates of the Singapore fishing show, please email me so we can attend and show just what we have, only a 1? hour flight from Singapore. One guy who made the trip this month was Nick Wheeler, an ex-pat Englishman working and living there, Nick came with his wife and one-year-old daughter for a week’s holiday with three days fishing, and landed ten fish in the three days of six species, with arapaima to 120lb, Chao Phraya catfish to 60lb, a baby Mekong catfish of 65lb, plus red tail catfish to 65lb along with Siamese carp and sorubim, all in all a fair bit of sport for a short trip.

So that’s me running out of space folks, but don’t forget the Five Lakes show on the 7/8 March. By the time you get next month’s newsletter I will be freezing in the UK, wearing shoes, long trousers and jackets for the first time in a year! If your fishing club want a talk on Thailand fishing holidays or fishing in Thailand, please contact me, as I still have some dates available. Forget the recession, and treat yourself to the fishing trip of a lifetime here at www.gillhamsfishingresorts.com Phone +66861644554. So, ‘til next month, from all of us at Gillhams, bye for now, thanks for your support, and catch a whacker.

Stuart and the team.

Please check out our web site … http://www.gillhamsfishingresorts.com for all the latest news and info about fishing in Thailand at Gillhams Fishing Resorts.

Stuart Gillham

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The Santa Brand: How Does Santa Stack Up Against The Pillsbury Dough Boy?

Posted: January 30, 2010 – 7:45 pm

An Entrepreneur’s Guide to Getting Noticed in a Noisy Marketplace

My daughter, the one I affectionately call Daughter Number 2, recently challenged herself to participate in a high school Debate Tournament, following in her mother’s footsteps. The topic? Be It Resolved that Santa Claus is a Dangerous Concept Which Should be Abolished. So, 6 AM, the morning of the debate, I’m surfing the net for stories of bank robberies and kidnappings by men in Santa suits. It didn’t take long before I got sidetracked onto something even better― a bunch of articles on The Santa Brand. (Let the kid do her own research!)

Gotta admit, it never occurred to me before, but Mr. Claus fits most of the criteria I set out in my upcoming book “Step Into The Spotlight! -’Cause ALL Business is Show Business!” (Publication Date: April 2008), criteria for developing a dynamic business persona using showbiz techniques.

In show business, actors, directors and playwrights spend a lot of time on character development. In business, we call this building a brand. A business persona, just like a character in a play, needs a unique look (white beard, rosy cheeks, an enlarged perimeter), a unique costume (Red Suit, much better for branding than Banker Blue), a unique name (Santa Claus), a clearly defined personality (Jollier than the Jolly Green Giant), a strong philosophy (You gotta be nice, not naughty) and the guy’s gotta know his lines and stick to the script (”Ho, Ho, Ho!”).

Santa does all that. And the guy’s consistent. You never see him in a blue Hawaiian shirt, even if he’s hanging out at the Honolulu Hilton in December. Try leaving your scarf or gloves or umbrella at a Chamber of Commerce Networking Breakfast. Would everyone immediately know to whom it belonged? They would if you forgot your red velvet hat with a dangling white pom-pom!

The Pillsbury Dough Boy, The Maytag Repairman and The Man from Glad also each have a consistent look and OK, the Dough Boy is irresistible. But none of these characters have the emotional connection with their audience that Santa has. And it doesn’t matter how many times you’ve seen Santa’s show, you’ll be sitting in the front row again next December. The Maytag and Glad guys stand for dependability, but Santa’s not only dependable, he stands for hope as well, ask any kid on December 24.

Speaking of kids, why is it that we let our kids sit on the laps of strange men in department stores? Why is it that year after year, chubby red suited guys get away with “naughty” deeds like robbing banks and kidnapping kids? Why? Because Santa is such a strong brand that not only kids, but adults, lower their guard and trust the guy. We even leave the guy milk and cookies by the fireplace and encourage him to break into the house when we’re all asleep. Even the Grinch Who Stole Christmas eventually succumbed to his charm as did the journalist who wrote “Yes, Virginia, there is a Santa Claus”. What does he stand for? Goodness and kindness and “pull out your wallet”.

Santa even knows how to work publicity. Many would disagree, but my philosophy has always been that it’s hard to burst onto the scene if you’ve been hanging around on stage all along! Santa doesn’t try to get ink 365 days a year. He lets Cupid have Valentine’s Day, lets the chicks and bunnies arm wrestle over Easter, leaves Thanksgiving to the turkeys and only then, bursts onto the scene after the stuffing’s been stuffed away.

But we’re talking business. You’re probably thinking, “Yeah Tsufit, but can the guy make money?” Yah Man! Actors are always asking their director “What’s my motivation?” and the classic joke answer is “To get paid”. Santa knows how to bring in the bucks as well as the next guy, better even. But there’s one question nobody seems to be asking. Who’s he making money for?

The major downside of the Santa Brand is that, unlike the Pillsbury Dough Boy or the Man from Glad or the Maytag Repairman, Santa will work for anyone. (You’d never catch the Maytag guy hawking computers on the side.)

I recently snuck out of a marketing seminar to visit the Coca Cola Museum in Atlanta and learned that although the Claus-ster’s been around for ages, Coke gave the guy his current look, Coca Cola Red suit and all, way back in the 1930’s and put him to work selling The Real Thing. But like Kleenex became just another tissue and Zipper became just another fastener, Generic Red Suit Santa started raking it in for anyone who wanted a piece of the action.

It’s nice that he lends his name to charity and stands on street corners pulling in bowls of dollars for the Salvation Army and unwrapped new toys for unfortunate kids. But that’s where I’d draw the line if he were my brand. In Showbiz, unique characters are the show’s best currency. If the character of Ugly Betty started showing up on Grey’s Anatomy and The Gilmore Girls and Desperate Housewives, it wouldn’t be long before she’d lose her draw.

The lesson here? Develop a clear living breathing persona for your business, but make sure it’s your brand, one that has a unique look, philosophy and connection with the crowd so people will pull out their wallets for you too. Before you know it, you’ll be rolling in more dough than the Doughboy!

iS

TSUFIT


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