To draw Bart Simpson’s face, draw a rectangular face with large eyes and a tubed-shaped nose. Learn to draw Bart Simpson’s face with tips from a professional illustrator and graphic artist in this free video on drawing. Expert: Jay French Contact: www.JayFrenchStudios.com Bio: Jay French is a lifelong artist with 19 years of experience as a professional illustrator and graphic artist. Filmmaker: Todd Green
One of the inherited doctrines of mankind is that the Quran is quoted or borrowed from the Bible. The Bible says that the Hoopoe is detested and unclean and forbid eating the Hoopoe.
The Quran says that the Hoopoe is intelligent, smart, knows and worships his Creator, and communicated with King Solomon.
Leviticus 11
Unclean and Detested bird:
13 “These are the birds you are to detest and not eat because they are detestable: the eagle, the vulture, the black vulture, 14 the red kite, any kind of black kite, 15 any kind of raven, 16 the horned owl, the screech owl, the gull, any kind of hawk, 17 the little owl, the cormorant, the great owl, 18 the white owl, the desert owl, the osprey, 19 the stork, any kind of heron, the hoopoe and the bat.
Deuteronomy 14
Unclean Food:
11 You may eat any clean bird. 12 But these you may not eat: the eagle, the vulture, the black vulture, 13 the red kite, the black kite, any kind of falcon, 14 any kind of raven, 15 the horned owl, the screech owl, the gull, any kind of hawk, 16 the little owl, the great owl, the white owl, 17 the desert owl, the osprey, the cormorant, 18 the stork, any kind of heron, the hoopoe and the bat.
In the Bible dictionary it is said: “Although the hoopoe bird is only referred to once in the Bible, it is known to be a faithful companion of people all over the world”.
However, the dictionary does not tell that the hoopoe is detested according to Leviticus 11 and also, there is no verse in the Bible which says that is a faithful companion of people all over the world. I bet that the writers of the Bible dictionary have read the Noble Quran and put such an observation about the hoopoe as a faithful companion of people all over the world.
The story of the hoopoe with King Solomon illustrates how faithful, smart was the hoopoe.
Hoopoe in the Quran:
The Hoopoe is mentioned once in the Noble Quran, in Surah 27.
Prophet Solomon was a king whose armies consisted of troops made of men and Jinns and birds. It is possible that the birds were employed for communicating the messages, hunting and for other suitable services.
Detective and Messenger of Prophets
[20] And he took a muster of the Birds; and he said: “Why is it I see not the Hoopoe? Or is he among the absentees?
[21] “I will certainly punish him with a severe penalty, or execute him, unless he brings me a clear reason (for absence).”
[22] But he (the hoopoe) tarried not far: he (came up and) said: “I have compassed (territory) which thou hast not compassed, and I have come to thee from Saba with tidings true.
[23] “I found (there) a woman ruling over them and provided with every requisite; and she has a magnificent throne.
[24] “I found her and her people worshipping the sun besides Allah: Satan has made their deeds seem pleasing to their eyes, and has kept them away from the Path, so they receive no guidance,
[25] “(Kept them away from the Path) that they should not worship Allah, Who brings to light what is hidden in the heavens and the earth, and knows what ye hide and what ye reveal.
[26] “Allah! – there is no god but He! – Lord of the Throne supreme!”
[27] (Solomon) said: “Soon shall we see whether thou hast told the truth or lied!
28] “Go thou, with this letter of mine, and deliver it to them: then draw back from them, and (wait to) see what answer they return”…
[29] (The Queen) said: “Ye chiefs! here is – delivered to me – a letter worthy of respect.
[30] “It is from Solomon, and is (as follows): ‘In the name of Allah, Most Gracious Most Merciful:
[31] “`Be ye not arrogant against me, but come to me in submission (to the true Religion).”
The story of how Solomon and the Queen of Saba (Yemen) met: One day Solomon inspected his birds but did not find the Hoopoe. When the bird came back he said, “With truthful news I come to you from Saba, where I found a woman reigning over people and they worship the sun instead of Allah.
Solomon ordered the Hoopoe to return to her and give her a message calling her not to exalt herself above him (Solomon), but come to him in all submission. The Hoopoe did his job perfectly.
In the Qur’an (27:20) we read that Prophet Solomon reviewed his birds and found Hoopoe missing. His most movable arm was the birds, which were light on the wing and flew and saw everything like talented scouts. Prophet Solomon conveys his anger and his yearning to punish Hoopoe severely if he does not present himself before Prophet Solomon with a realistic explanation. Within a short time, the Hoopoe came back and said, “I have got knowledge of things which you have no idea about. I have brought sure information about Saba (Yemen now). There, I have seen a woman ruling over her people: she has been given all sorts of provisions, and she has a wonderful throne. I saw that she and her people prostrate themselves before the sun and worshiped the sun, instead of Allah.!”
Prophet Solomon said, “We shall just now see whether what you say is true, or that you are a liar. Take this letter of mine and cast it before them; then get aside and see what reaction they show.” Qur’an, 27: 27-28.
Here, ends the role of Hoopoe in the story.
In this story, the Noble Quran gives the Hoopoe some characters that need intense research to be elucidated by the scientists. The Hoopoe had the powers of observation, discrimination and expression that it should pass over a country and should come to know that it is the land of Saba, it has such and such a scheme of government, it is ruled by a certain woman, its faith is sun-worship, that it should have worshipped One Lord, Allah instead of having gone off track, and then on its return to Prophet Solomon it should so clearly make a report of all its observations before him.
In spite of great advances in science and technology, man cannot tell with absolute certainty what powers and abilities the different species of animals and their different individuals have got? Man has not so far been able to know through any certain means what different animals know and what they see and hear, and what they feel and think and understand, and know how the mind of each one of them works. Yet, whatever little observation has been made of the life of the different species of animals, it has revealed some of their wonderful abilities. Now, when Allah, Who is the Creator of these animals, tells us that He had taught the speech of the birds to one of His Prophets and blessed him with the ability to speak to them, and the Prophet’s taming and training had so enabled a Hoopoe that it could make certain observations in the foreign lands and could report them to the Prophet, then we should be prepared to revise our little knowledge about the animals in the light of Allah’s statement.
“… We raise to degrees (of wisdom) whom We please: but over all endued with knowledge is One, the All-Knowing.” Surah 12:76
Back to our main issue; one may ask this: Is the Quran quoted from the Bible? And which book precedes the sciences? The book which that the hoopoe is a detested bird or the book which precedes the sciences and says that the hoopoe has the powers of observation, discrimination and expression and it is one of the best detective and messenger?
Drawing comic book characters requires dynamics in the positioning of the figure and the details. Learn to draw comic book characters with tips from a professional illustrator and graphic artist in this free video on drawing. Expert: Jay French Contact: www.jayfrenchstudios.com Bio: Jay French is a lifelong artist with 19 years of experience as a professional illustrator and graphic artist. Filmmaker: Todd Green
- Large variety of skills to upgrade and use in combat
- World is vast and beautiful
Cons
- Combat system is repetitive and easy to manipulate
- Far too many side quests, none of which are fun
- The countless choices have little impact on actual gameplay
- Buying houses, furniture, vegetables and getting jobs don’t belong in games
by Rabid Rabbit
Fable 2 is yet another over-rated game that focuses too much on side quests that simply aren’t fun and leaves the main campaign boring and repetitive. Similar to the distractions that made Metal Gear Solid 4, Spore and Grand Theft Auto IV boring games, Fable 2 gets distracted from providing meaningful and interesting gameplay. Far too much effort was placed on meaningless tasks that don’t materially affect gameplay, such as getting married, choices between good and evil and jobs to earn money. The main campaign involves traversing a large world and fighting a series of non-descript enemies that lack variety. The actual fighting mechanics quickly devolve into button mashing regardless of your preferred method of dispensing with your foes. The end result is a game that strays into many different gameplay elements but never makes any of them particularly fun. The developers simply forgot to make the game fun. Apparently they knew this was a problem when they released a statement asking people to have non-gamers try the game. Apparently it was made for people who don’t know what to demand from a game rather than traditional gamers who have more discerning tastes and demand higher forms of entertainment.
The crux of Fable 2 is choices. The main adventure is littered with a myriad of choices to help or harm people. If you choose to help people, then you are revered by citizens and gain their favor. If you choose the path of the dark side, then people will fear and despise you. It’s amazing that so much time was spent on this gameplay element, but it actually has very little impact on the actual game. The only material effect is how people react to you and evil characters’ complexions will deteriorate into a purple monster with horns. When you go into town, citizens will run in fear from evil heroes and may charge you higher prices for goods. You can reduce any price hikes by simply scaring them into lower prices though.
Any benefits from being a good person can be earned as an evil hero by scaring people or stealing from them as an evil person. There are just different means to the same ends. Without a material impact to your choices other than people calling you a murderer and running from you, it’s really hard to take these choices seriously. The entire system falls apart and becomes more of a nuisance than a unique aspect to tinker with.
The Fable 2 world is vast and includes a number of towns and people to interact with. You can choose to be a law-abiding citizen or you can just kill people for their goods, money and gifts. If you kill people or get caught stealing, then you should expect the police to quickly arrive to keep the peace. They will give you the choice to pay a fine, complete a community service task, or you can resist arrest. The community service is typically just a simple task to help someone or kill some bandits. If you resist arrest, then expect to be constantly chased by guards in town that you must fight.
This entire crime punishment system is extremely easy to circumvent. All you have to do is continually commit to community service tasks that you don’t ever complete. After choosing to complete one of these tasks, the guards will leave you alone and give you a few days to finish your work. If you don’t finish the task, you can simply request another task. The result is that you can do whatever you want in town without ever suffering any negative consequence. The only other noticeable effect is that your reputation follows you to every town you visit and people will fear you and call you a thief or a murderer. For a game so focused on choices, that seems like an easy choice to me: just steal and kill as much as you want without ever getting punished.
There are also a wide variety of choices for how you interact with people in town. You can choose to be nice by telling jokes or complimenting people to gain their favor or you can be mean by insulting them or giving rude gestures to lose their favor. There are also seductive gestures to attract people of the opposite sex. If you show enough interest in someone, then you can eventually propose to them by giving them a ring. After purchasing a house, you will be married to your fiancée. If you have unprotected sex (yes the game actually has condoms to prevent pregnancy and STD transmission), then you will likely have a child.
Like the rest of the game, the entire marriage and family system is extremely simple. The main result of a family is a budget drain on your income. If you keep your spouse happy, then you will get a gift from them when you arrive home from adventuring. You can also name your child. That’s about it. For a system that took so much work to incorporate into the game, you’d hope there would be more to it, such as training your spouse and kid to aid you in your adventures. Nope, there’s nothing like that in this game. If you like this boring gameplay and are a glutton for punishment, you are able to become a polygamist and have more than one family in the world. Like the rest of Fable 2, there isn’t much interesting depth here to keep you coming back for more of these Brady Bunch antics.
Towns offer a wide variety of things to do, but almost all of them either have no point or are extremely boring. You can get a job to make money, but why would you want to do that when you could be fighting monsters and playing the main campaign. We all have jobs, and we leave them to have fun playing games rather than to start another job inside a game. If you choose to take one of these jobs, you will enter a world of hurt involving extremely repetitive tasks that require no skill. As a blacksmith or wood cutter, you are simply timing button presses to a sliding scale. If you become a bar tender, you simply hold down a button to the end of a meter to pour a full glass of beer. None of these tasks ever change no matter how much you get promoted. Other jobs involve fetching people or items, such as the bounty hunter job.
You can also earn money by playing some games. These games mimic real-world games such as craps, card games and slots. A significant amount of effort went into differentiating these games from their real life counterparts. This becomes obvious when you watch the 5 minute tutorials that teach how to play the games. All of the games involve mere chance and require no skill on your part. Why would throwing dice be more interesting than actually playing the game’s main quest? It’s really absurd how much effort went into these games rather than making the main quest more interesting.
A number of possibilities are available in towns. You can choose to steal from merchants. When you attempt to steal, an icon appears to let you know if someone is watching you. If you are seen pilfering the store, then a guard will approach to punish you.
You can also choose to buy a wide variety of food and items with a myriad of different qualities. It’s really perplexing why people would care so much about different grades of meat, fish, pies, fruits and vegetables. There’s even tofu! The only way these different types of food impacts gameplay is that you will gain weight if you eat too many fatty foods, such as meat and pies. However, gaining weight doesn’t change your speed or the amount of damage you do in combat, so why should you care unless you are a narcissist?
You can also buy houses and shops. Then you can change your properties’ rent or the shop item’s selling prices to affect your profits. Other than additional profits, the only impact to raising prices is your alignment becomes more evil. If you decide to live in a house, you can go out and buy furniture, which increases the house’s value. Yes, you can actually choose to spend your free time looking at different grades of furniture in a video game. If that doesn’t put you to sleep, I don’t know what will.
The game also gives you a dog to accompany you through most of your tasks. His main purpose is to help you find buried treasures or hidden treasure that are off the main paths. He can also be trained to improve his treasure sniffing abilities to find more valuable loot than worthless things such as rancid tofu. If you knock an enemy down in a fight, your dog will also pounce on top of him to cause some additional damage.
With so many side quests and distractions, you’d think the game is a social interactions simulator and there weren’t any problems in the world. If you ever get out of town, you’ll realize there is the typical world coming to an end plotline along with an antagonist to stop. Your main objective is to gather three other heroes to combine forces and stop the world from becoming enslaved. The story unfolds through a series of tasks strewn across a large world with various enemies to defeat.
In order to progress through the story and gain new tasks, you must increase your renown throughout the world by helping people. The world of Fable 2 is large and these tasks are scattered across its many locales. To help ensure you don’t get lost trying to find your next task, the game includes a glowing trail for you to follow to your next objective. Once you have traveled to an area, you can choose to save time by letting the game transport you to your destination.
Combat is resolved by defeating enemies with melee fighting mechanics, shooting foes or employing magic. The associated skills of strength, skill and will increase as you use them in combat. Each downed enemy drops experience based on the ability type you use to defeat them. If you perform well in a fight by winning quickly or taking little damage, then you’ll be rewarded bonus experience. Then you can spend the experience to further hone these skills. Increasing some skills can provide new abilities such as sword counters and combos, but most upgrades simply cause more damage or increase your life meter rather than adding any depth.
Strength skills include causing more melee damage, reducing damage you take and increasing your life bar. Skill abilities revolve around improving shooting accuracy, damage and your ability to avoid enemy strikes. Will abilities include a variety of spells.
Direct damage spells hurt enemies with elements, such as fire, electricity, and blades. You can choose to cause more damage to a specific target or distribute your love through an area of effect spell. There are also indirect spells, such as raise dead to summon minions to aid your cause and charm spells to temporarily remove some foes from the fight by confusing them. The magic system is oddly unbalanced. Magic spells are cast without limit because you don’t spend mana points to cast spells. The result is you can just sit back and cast unlimited spells if you create a buffer against enemy attacks, such as summoning a horde of undead creatures with the raise dead spell.
While there are a variety of different abilities, fights generally devolve into simple button mashing. You’ll either madly press buttons to hack and slash with your melee weapons, shoot with your crossbow or gun or continually cast your spells. There’s very little depth in the actual encounters. Almost all enemies are dispatched with the same maneuvers regardless of how different they look. The only exceptions are the large trolls, which have specific weaknesses to target. Most of the campaign involves these repetitive fights, which makes it more of an effort in patience to endure the game’s monotonous encounters rather than having fun.
Most fights are rather easy, but even encounters that may offer a challenge are simple because there is no real consequence to losing a fight. If you run out of health, you are knocked out rather than dying. The only downside to getting KOed is that you will lose any ungathered experience. You can eat food or drink potions to increase your health, but there’s really no point in wasting your time buying the food and eating it. Just make sure to gather any experience if you are low on health and then you won’t lose anything by being knocked out. You’ll be revived to the same fight without having to walk back to the encounter and you won’t waste any money on healing items. So you can just mash buttons without paying attention to your health level because losing a fight has no negative consequence. These ridiculous gameplay elements further reduce the point of the fights and the campaign itself.
There is also the option of join a friend’s campaign in the game’s co-op mode. As with most games, playing the game with a friend can make it more fun. It’s pretty cool that the game is flexible enough that you and your friend don’t even have to be in the same place. You can choose to take on different tasks and not be in each other’s vicinity. While co-op mode generally add to the overall experience, it’s hard to say it makes a huge difference considering it doesn’t fix the game’s numerous other problems.
If you can endure the boring main quest to the end, you are rewarded with a horrid ending. I’m not talking about an ending movie. I won’t give anything away, but it’s important to note that there isn’t a final confrontation. After pouring hours into a boring campaign and exploring mundane side quests, Fable 2 simply continues to underwhelm with a slow boring end to the game that you have little control over. Well, at least the game’s boring features are consistent from its beginning to its ultimate ending.
The game’s vast world includes a wide variety of landscapes. From the dreary swamps to the lush hilly areas to the dark caves lit by torchlight, the world of Fable 2 is a beautiful place to explore. The only downside is that its ambitious long draw distances coupled with numerous enemies do create noticeable framerate hiccups throughout the quest.
Overall, Fable 2 promises a lot. It allows you to explore towns and make many choices. There are many side quests, jobs, businesses to buy and people to interact with, but none of these distractions are interesting. The main quest and its combat system have a wide variety of skills and enemies to fight but none really differentiate themselves from each other. The end result is a game that fails to entertain or involve you regardless of what you are doing in the game. It simply isn’t fun, no matter what you do or what choices you make in its elaborate world.
“A narrative or story is anything told or recounted; more narrowly, something told or recounted in the form of a causally-linked set of events; account; tale, the telling of a happening or connected series of happenings, whether true or fictitious” (Denning, 2006).
Your life is a narrative, counted and recounted from many different perspectives, and by diverse people. There are settings, themes, characters and plots – just like in any movie, book, historical account or legendary fable.
In this article we review the approach of Narrative Therapy and how it can be effectively used by counsellors to assist individuals improve their lives.
Fundamentals of Narrative Therapy
The Narrative The Drawing Anime & Cartoon Characters : How to Draw Flames
rapy is an approach to counselling that centres people as the experts in their own lives. This therapy intends to view problems as separate entities to people, assuming that the individual’s set of skills, experience and mindset will assist him/her reduce the influence of problems throughout life. This therapeutic approach intends to place the individual in both the protagonist and author roles: switching the view from a narrow perspective to a systemic and more flexible stance.
Systemic and flexible stance? Yes. The aim is to help clients realise what forces are influencing their lives and to focus on the positive aspects of the ‘play’. In many events of our lives, we tend to focus on particular things and ignore others. Analysing our lives as a play, or a system, helps us understand the different forces and roles that are influencing our behaviour. This in turn gives us flexibility to invoke the necessary changes for improvement.
“The products of our narrative schemes are ubiquitous in our lives: they fill our cultural and social environment. We create narrative descriptions for ourselves and for others about our own past actions, and we develop storied accounts that give sense to the behavior of others. We also use the narrative scheme to inform our decisions by constructing imaginative “what if” scenarios. On the receiving end, we are constantly confronted with stories during our conversations and encounters with the written and visual media. We are told fairy tales as children, and read and discuss stories at school.” (Polkinghorne, 1988)
Merging a familiar set of events (one’s life) to a familiar structure (a narrative story) is a useful strategy. The emotional, cognitive and spiritual perspectives of a person are usually combined in order to derive meaning to an event. In many instances, one or two perspectives will prevail over the other(s), and this will depend upon the particular scenario and the individual’s personality traits.
As an example, we can compare the perspective of two people who have different levels of emotional intelligence. According to Coleman (1998) “intellectual and emotional intelligence express the activity of different parts of the brain. The intellect is based solely on the workings of the neocortex, the more recently evolved layers at the top of the brain. The emotional centers are lower in the brain, in the more ancient subcortex.” Thus, individuals that are more ‘emotionally intelligent’ will draw different conclusions, and behave differently in certain situations.
This is only an example of possible disparities in perception and decision-making. It is the protagonist responding to the setting, the characters, the theme and plot.
Techniques and Objectives
“The techniques that narrative therapists use have to do with the telling of the story. They may examine the story and look for other ways to tell it differently or to understand it in other ways. In doing so, they find it helpful to put the problem outside of the individual, thus externalizing it. They look for unique outcomes: positive events that are in contrast to a problem-saturated story.” (Sharf, 2004)
Externalising the Problem
In Narrative Therapy the problem becomes the antagonist of the story. Certain behaviours are based on particular ‘unhealthy’ or ‘undesired’ characteristics – such as lack of patience, aggressiveness, etc. Thus, they are approached as not a part of the client but as an opposing force which needs to be ‘defeated’. An example would be a child that has a very bad temperament and tends to be aggressive to other kids at school and his parents. The child might feel guilty for his temperament and blame it on himself (“I don’t know… it is the way I am…”). The counsellor will work with him towards isolating that undesired trait (aggressiveness) and placing it as an external trait – not a characteristic of the individual.
This strategy helps clients re-construct their own stories in a way which will reduce the incidence of the problem in order to eliminate negative outcomes and reinforce personal development and achievement. The protagonist becomes the author and re-writes the story constructively.
Unique Outcomes
If a story is full of problems and negative events, the counsellor will attempt to identify the exceptional positive outcomes. When exploring unique positive outcomes in the story, the counsellor will assist the client in redeveloping the narrative with a focus on those unique outcomes. This assists the client in empowering him/herself by creating a notion that those unique outcomes can prevail over the problems. Think about this analogy: you are a novel writer. You were given a novel to review and publish the way you prefer. You have read it and found it generally poor, but there were some interesting ideas which you liked. You selected these ideas, and re-write the novel around them. You can make a flawed story become a bestseller.
Alternative Narratives
The focus of Narrative Therapy is to explore the strengths and positive aspects of an individual through his or her narrative. Therefore, the main objective of this therapeutic approach is to improve the person’s perspective internally (reflective) and externally (towards the world and others). Alternative narratives are a simple way to relate to this concept. This technique works in combination with unique outcomes. How? The individual will reconstruct a personal story using unique outcomes, therefore, focusing on the positive aspects of a previous story in order to achieve a desired outcome. This process is based on the premise that any person can continually and actively re-author their own life.
By creating alternative perspectives on a narrative (or event within the narrative) the counsellor is able to assist the client in bringing about a new narrative which will help combat the ‘problems’. This is similar to Cognitive Behavioural Therapy as it aims to create a positive perspective of an event.
Boundaries of Narrative Therapy
Despite being a widely used approach, particularly when combined with other therapeutic approaches, Narrative Therapy has certain boundaries or limitations. In many occasions, diverse clients may expect the therapist to act as the expert, instead of having to ‘conduct’ the conversation themselves. For this reason, Narrative Therapy can be challenging when the individual is not articulate. Lack of confidence, intellectual capacity and other issues could also undermine the expression of the individual through a narrative.
Another common boundary of Narrative Therapy is the lack of recipe, agenda or formula. This approach is grounded in a philosophical framework, and sometimes can become a particularly subjective or widely interpretative process.
The Leading Role
The most important aspect of Narrative Therapy is to empower the client. Placing the client as an expert, and understanding his/her story instead of attempting to predict it, indicates the therapist’s mindset. The idea is to emphasise the therapeutic relationship, in particular the therapist’s attitudes. This standpoint encompasses many of the important aspects of good interpersonal communication, such as: demonstration of care, interest, respectful curiosity, openness, empathy, and fascination.
Once this collaborative relationship has been established, the counsellor and the client can move forward and work on how to improve the outcomes of the narrative:
“Once upon a time… there was an optimistic, content and productive person…”
References:
Coleman, D. (1998). Working with Emotional Intelligence. (1st Ed.). London: Bloomsbury Publishing.
Denning, S. (2004). Steve Denning: The website for business and organizational storytelling. (www.stevedenning.com/What_story.html)
Polkinghorne, D. (1988). Narrative Knowing and the Human Sciences. Albany N.Y.: State University of New York Press
Sharf, R. (2004). Theories of Psychotherapy & Counselling. (3rd Ed.). Pacific Grove, CA: Thomson Learning.
An Entrepreneur’s Guide to Getting Noticed in a Noisy Marketplace
My daughter, the one I affectionately call Daughter Number 2, recently challenged herself to participate in a high school Debate Tournament, following in her mother’s footsteps. The topic? Be It Resolved that Santa Claus is a Dangerous Concept Which Should be Abolished. So, 6 AM, the morning of the debate, I’m surfing the net for stories of bank robberies and kidnappings by men in Santa suits. It didn’t take long before I got sidetracked onto something even better― a bunch of articles on The Santa Brand. (Let the kid do her own research!)
Gotta admit, it never occurred to me before, but Mr. Claus fits most of the criteria I set out in my upcoming book “Step Into The Spotlight! -’Cause ALL Business is Show Business!” (Publication Date: April 2008), criteria for developing a dynamic business persona using showbiz techniques.
In show business, actors, directors and playwrights spend a lot of time on character development. In business, we call this building a brand. A business persona, just like a character in a play, needs a unique look (white beard, rosy cheeks, an enlarged perimeter), a unique costume (Red Suit, much better for branding than Banker Blue), a unique name (Santa Claus), a clearly defined personality (Jollier than the Jolly Green Giant), a strong philosophy (You gotta be nice, not naughty) and the guy’s gotta know his lines and stick to the script (”Ho, Ho, Ho!”).
Santa does all that. And the guy’s consistent. You never see him in a blue Hawaiian shirt, even if he’s hanging out at the Honolulu Hilton in December. Try leaving your scarf or gloves or umbrella at a Chamber of Commerce Networking Breakfast. Would everyone immediately know to whom it belonged? They would if you forgot your red velvet hat with a dangling white pom-pom!
The Pillsbury Dough Boy, The Maytag Repairman and The Man from Glad also each have a consistent look and OK, the Dough Boy is irresistible. But none of these characters have the emotional connection with their audience that Santa has. And it doesn’t matter how many times you’ve seen Santa’s show, you’ll be sitting in the front row again next December. The Maytag and Glad guys stand for dependability, but Santa’s not only dependable, he stands for hope as well, ask any kid on December 24.
Speaking of kids, why is it that we let our kids sit on the laps of strange men in department stores? Why is it that year after year, chubby red suited guys get away with “naughty” deeds like robbing banks and kidnapping kids? Why? Because Santa is such a strong brand that not only kids, but adults, lower their guard and trust the guy. We even leave the guy milk and cookies by the fireplace and encourage him to break into the house when we’re all asleep. Even the Grinch Who Stole Christmas eventually succumbed to his charm as did the journalist who wrote “Yes, Virginia, there is a Santa Claus”. What does he stand for? Goodness and kindness and “pull out your wallet”.
Santa even knows how to work publicity. Many would disagree, but my philosophy has always been that it’s hard to burst onto the scene if you’ve been hanging around on stage all along! Santa doesn’t try to get ink 365 days a year. He lets Cupid have Valentine’s Day, lets the chicks and bunnies arm wrestle over Easter, leaves Thanksgiving to the turkeys and only then, bursts onto the scene after the stuffing’s been stuffed away.
But we’re talking business. You’re probably thinking, “Yeah Tsufit, but can the guy make money?” Yah Man! Actors are always asking their director “What’s my motivation?” and the classic joke answer is “To get paid”. Santa knows how to bring in the bucks as well as the next guy, better even. But there’s one question nobody seems to be asking. Who’s he making money for?
The major downside of the Santa Brand is that, unlike the Pillsbury Dough Boy or the Man from Glad or the Maytag Repairman, Santa will work for anyone. (You’d never catch the Maytag guy hawking computers on the side.)
I recently snuck out of a marketing seminar to visit the Coca Cola Museum in Atlanta and learned that although the Claus-ster’s been around for ages, Coke gave the guy his current look, Coca Cola Red suit and all, way back in the 1930’s and put him to work selling The Real Thing. But like Kleenex became just another tissue and Zipper became just another fastener, Generic Red Suit Santa started raking it in for anyone who wanted a piece of the action.
It’s nice that he lends his name to charity and stands on street corners pulling in bowls of dollars for the Salvation Army and unwrapped new toys for unfortunate kids. But that’s where I’d draw the line if he were my brand. In Showbiz, unique characters are the show’s best currency. If the character of Ugly Betty started showing up on Grey’s Anatomy and The Gilmore Girls and Desperate Housewives, it wouldn’t be long before she’d lose her draw.
The lesson here? Develop a clear living breathing persona for your business, but make sure it’s your brand, one that has a unique look, philosophy and connection with the crowd so people will pull out their wallets for you too. Before you know it, you’ll be rolling in more dough than the Doughboy!